China is a massive tourist market for the UAE, and we were tasked by Dubai Tourism to be the local producers for two different productions in 2017. The production included favourite Chinese movie and pop stars; Charlene Choi and Joey Yung, and Instagram influencers Tony Yang and Joseph Chang explore and showcase the city to their millions of social media followers.

We facilitated the celebrities’ visits and the shoot by organizing all filming permits, security, production logistics and on hand support for the cast and crew. We also collaborated with the producers on creative activities and sourcing relevant contributors for both productions.
To flawlessly execute a line production shoot of this size, we provided Dubai Tourism with two producers, two associate producers, six assistants, eight drivers and a behind the scenes videographer to capture additional content for the editors to use in their final products.

The videos were uploaded to various platforms such as the Visit Dubai YouTube and Facebook pages, the celebrities’ personal social media channels, and several travel websites, which achieved millions of views.