YouTube - Creators for Change - Girls Opportunity Alliance

Michelle Obama and the Girls Opportunity Alliance sit down with YouTube Creators Liza Koshy, Prajakta Koli and Thembe Mahlaba to answer the question “what does it really mean to educate a girl?” Each creator travels to a different country to visit a grassroots organization working to improve the lives of girls in their community.

Our client VOX Media entrusted us to provide all production services for the India segment of the shoot with Prjakta Kholi including but not limited to arranging accommodation and transportation logistics, applying for and obtaining filming permits, sourcing local crew and equipment, locating relevant contributors, organizing daily catering, and being on hand to provide 24/7 support.

The show was launched on March 17th 2019 and has garnered over 11 million views to date.

Gear used:

◾ Sony PXW-FS7
◾ Sony A9/A7SII
◾ Canon L-Series Prime Lenses
◾ Sony G Master Lens Kit
◾ DJI Ronin 2
◾ DJI Inspire 2
◾ DJI X7 Lenses

Purpose:

To raise awareness about the fact that 98 million adolescent girls still do not have access to education and how Michelle Obama and her foundation with the help of You Tube Creators for Change can make a difference and impact those numbers.