After the lockdown in 2020, many people preferred to stay at home during these uncertain times. Porsche took this chance to ease their customers’ minds and quickly pivoted online. Using a ‘point of view’ gimbal, the Porsche sales team conducted virtual consultations with clients across the UAE, and wanted to document this innovative solution.

Our team spent a day at the Porsche showroom in Dubai, filming the various cars on display as well as the virtual consultation process. We featured a well-rounded insight into this process by highlighting both the customer’s and the sales team’s experience.

This shoot was executed by a camera operator and an assistant.

We then turned around a 60 second overview film including supers to narrate the video’s objective. The final video was released on Porsche Middle East’s website and social media channels.