As part of Majid Al Futtaim’s Summer Surprises campaign, we produced a creative concept in which a family’s trip to the mall became their summer ‘staycation’.
Following scripting, storyboarding and talent sourcing, we spent two days filming scenes of the family enjoying their ‘Mallcation’ at City Centre Mirdif, using the SHARE app to earn and redeem points on fun activities.
We provided one producer, one director, one camera operator and one assistant for this shoot.
The edited film was released on Majid Al Futtaim’s social media pages to promote the campaign to their 200k followers.